About the product
Soulclick is smart Online Fundraising Software for Nonprofit Organizations. The innovative no-code platform helps charities, clubs, and associations collect online donations more efficiently and successfully.
Main project goal
The primary objective was to have a streamlined, unified, and conversion optimized base checkout form.
Background
Soulclick platform is based on a basic donation tool that can be enriched with automations, analytics, standard integrations, and much more. The product portfolio ranges from a simple I-frame donation form (similar to what competition offers) to a sophisticated donation shop platform with full-scale integrations and features.
Challenge
- Optimize the donation flow by providing a simpler and shorter checkout version for customers.
- Ensure fluent German on the platform with no knowledge of the language.
- Ensure fluent German on the platform with no knowledge of the language.
Project goals
- An intelligent speedy checkout process that contains minimum number of inputs and then dynamically
activates the user to leave his/her details in the success screen for the donation certificate
activates the user to leave his/her details in the success screen for the donation certificate
- Explore new ways to encourage user retention on the platform by reducing the donation process flow
Discover and Research
Given this is a donation platform, I went through several direct competitors (Payrex, Helvetas, Glueskettes) and international competitors( UNICEF and Shriners). I went through their different platforms to understand how they present their donation forms and payment process. This gave me an idea of how donation platforms operate and some of the best practices in the industry.
Competitor analysis insights
It was observed that all competitors had payment flows that involved multiple redirections. This results in multiple customers ending the process before making their intended donations. However, certain competitors implemented a different approach, which involved pop-ups in place of redirections. Given my findings, I drafted a summarized report that makes it easy to understand and learn why our competitors are thriving.
Scoping
None of the competitors have the speedy checkout flow. Since most of the target group for the platform makes use of desktop and monitors, I started with designing for the two devices at the given time.
Payment Flow Analysis
I went through the existing platform's payment flow to understand how it can be made more efficient and optimized to meet the necessary KPIs as per stakeholder requirements and customer needs. This gave me an idea of what to remove and how to categorize the form better.
Based on the current payment flow, I was able to share the key improvement areas, how to go about it and the impact it would have on the platform.
Iterations
Considering the WCAG guidelines, I quickly scrutinized the existing form, which was messy. I then had a clear picture of how to deliver a payment flow that has a great user interface while still observing the best user experience.
Streamlined Form
Results
To optimize the conversion rate and streamline the speedy donation checkout process, it is essential to carefully consider the selection of payment providers. By analyzing the current trends and preferences of your users, we can identify the most commonly used payment providers for donations.
This way, we can expedite the decision-making process during checkout by reducing the payment options.
